The annual OB-GYN exam — an appointment no one likes, but every woman needs. It’s awkward. And uncomfortable. And you don’t really want to ask what’s on your mind, but you know you should …

To drive appointments, we got to the heart of those un-comfy feelings and normalized women’s health – one conversation at a time.

When you’re sick, the first thing you do is… ?

You didn’t say call your doc, did you? Because most folks hit up Google to self diagnose before they reach out to an expert. We sought to hit that insight on the nose and connect patients to actual medical advice.

Every mile is different for each runner. Every swing feels different for each golfer. We tapped into these nuances to show how AHN experts take athletes to the next level.

Sometimes all of the what ifs fall into place. What if we gave away higher quality swag? What if we customized it all per event? What if we raised money for local nonprofits in the process? Check, check check.

Valentine’s Day ad placement + women’s heart health = a fun, yet important play on candy hearts…complete with actual candy hearts.

After establishing a new brand platform, We See You, we launched an awareness campaign to bring it to market. No docs. No hospital shots. No patients in gowns. Just simple messaging that lets our patients know we see them for who they are — inside and out.

Old scrubs transformed into meaningful art.

Digital memories featuring a favorite pierogi.

A peaceful space for moms with an MLB twist.

These are just a handful of activations that brought the “we see you” brand promise to life – meeting our audience where they are and leaving a lasting impression.

When you recruit the best of the best, sometimes you have to show them off. This campaign made AHN’s top docs and surgeons stars, while still highlighting a commitment to compassionate care.

Taking advantage of a Pittsburgh Pirates program ad placement, we uniquely touted that our surgeries were less invasive.

These days, high school athletics are no joke. Whether a student is trying to make the team or land a D1 scholarship, everyone is looking for an edge or a way to avoid injury. The Go Next Level campaign showcased the power of a comeback while highlighting AHN services.

Yes, this is about colonoscopies. But, it was a Grand ClearMark Winner from the Center for Plain Language — and is a prime example of turning the mundane into a helpful tool for patients.

(Also, friendly reminder to schedule your colonoscopy… it could save your life.)

Have you ever pitched something and thought “no way the client will go for this”? And then, BOOM, they do? Well, this is that. It’s totally silly and produced down and dirty, but it made a small bank south of Pittsburgh stand out.

Launching a more natural product line when you have a reputation for the unnatural can have its challenges. By establishing a cheeky brand voice, we played up the genius of it all and put the target’s “smarts” in the driver’s seat.

Getting into the mindset of extreme body builders isn’t easy, but it can be done. (Even if I, myself, can’t lift over 30 pounds.)

Here’s a little sampling of various assets that touted the Beyond Raw brand — from ad placements to sponsorship videos.

Fiesta dishware offers a multitude of colors — and has some avid fans. To show these folks just how they can put together their tablescape, I helped to develop Colorama, an interactive tool that allows fans to see endless color possibilities. Go ahead and give it a try.

Aah, the world of product development and packaging. While at GNC, I worked closely with design partners to establish new brands, revamp GNC legacy brands, and develop brand guidelines.

Scroll for a sample. Although, not an actual sample. But come to think of it, I did do a lot of sampling while working on these brands.